Store of the week: Diptyque Tokyo, beauty retail done differently

24 MAY, 2017 BY JOHN RYAN

Beauty is one of retail’s growth sectors, and also one where innovation is to the fore.

A prime example of this is the new Diptyque store in Ginza 6, the recently opened luxury mall in Tokyo.

This being Japan, rice paper and bamboo form part of the materials palette, as do brass and wood slats, used across the facade bring to mind traditional folding screens.

Inside the store is a curious bamboo cage with shelves in its interior, to focus attention on specific products.

Restful ambience

Overall, the feel is restful and some distance from the laboratory ambience that seems to have dominated designs for many upscale beauty interiors over the last few years.

It is also sparingly merchandised – the store design, as much as the stock, being a major part of the attraction.

It is a measure of how quickly this part of retail is evolving that this store is markedly different from the first Diptyque in Tokyo, opened in Aoyama four years ago.

Diptyque - Ginza, Tokyo
Diptyque - Ginza, Tokyo

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Diptyque - Ginza, Tokyo
Diptyque - Ginza, Tokyo

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Diptyque - Ginza, Tokyo
Diptyque - Ginza, Tokyo

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Diptyque - Ginza, Tokyo
Diptyque - Ginza, Tokyo

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Diptyque launched premiere opening in Dallas, TX

Apr, 2016 - NorthPark Center is serious about keeping its title as Dallas' No. 1 tourist attraction, and by adding the latest Diptyque store, the leading shopping mall has proved that. 11th April 2016 saw the official arrival of Parisian fragrance and skincare brand Diptyque, which is its exclusive Dallas-Fort Worth location. The store pays homage to the original Paris flagship, with sleek wood floors, wall coverings in malachite and a design spun from the famous Diptyque candle label.

Diptyque relocated in San Francisco boutique

Feb, 2016 - Diptyque no longer lived on Maiden Lane. The old store closed in mid-January 2016 and the new space is located just a couple of blocks away at 73 Geary Street, replacing the eyewear shop Alain Mikli. All the cult classics collections will be on hand, along with chic new decor paying homage to the original Diptyque boutique on 34 Boulevard Saint-Germain in Paris. The new San Francisco store opened doors on 8th February 2016.

Space NK opened its Nolita outpost

Jan, 2016 - Space NK’s 99 Greene Street in Manhattan closed on 18th January and the retailer opened a new outpost at 31 Prince Street in late January. The store of 750 square feet of retail space formerly housed a Ralph Lauren store. The brand now operates 26 shops, including two in SoHo and with the relocation of our 99 Greene Street store to NoLIta, Space NK can widen its reach and enjoy storefront exposure at the busy corner of Prince and Mott Streets.

Space NK opened in San Francisco

Aug, 2016 - The beauty destination, Space NK has had a tangential presence in San Francisco for a few years — including outposts in nearby Marin and Palo Alto in addition to shops-in-shop in Bloomingdale’s. 30th August 2016 however marked the first freestanding San Francisco store for the luxury beauty retailer.   The 1,134-square-foot space occupies a highly desirable corner in the city’s Fillmore District at 2000 Fillmore Street. It is a shopping district where both in-the-know locals and cosmopolitan international travellers come for beauty brands including Kiehl’s, Le Labo, Nars, Jurlique, L’Occitane and MAC, in what has become a beauty row of sorts. The new location is the eighth standalone store of Space NK in the U.S.

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LIBERTY SAN FRANCISCO has been granted a permit to open the neighborhood’s first cannabis dispensary.

On December 12, the Planning Commission unanimously approved Liberty’s application for a conditional use permit to open a retail dispensary just west of Fillmore at 2222 Bush Street, formerly the home of Unity Church. The church sold its longtime home for $5 million earlier this year.

The commission heard from 12 neighbors who supported the permit and seven who were opposed. Only one — Christopher Hayes, who lives nearby on Wilmot Alley — spoke when the issue finally came up at the bottom of the agenda more than seven hours after the meeting began. Hayes asked the commission to prohibit on-site consumption and to ban customer parking at the back of the building on Wilmot Alley. Both conditions were approved as part of the permit.

Timothy Omi, director of operations for Liberty SF, said it will be “a different type of cannabis dispensary focused on cannabis education and customer well-being.” He characterized its priorities as “hugs over haggling.”

Liberty also owns cannabis dispensaries in Massachusetts, Maryland, Pennsylvania and Southern California.